Discovering Aura Salon: A Fusion of Artistry, Community, and Creativity
In the heart of Chicago’s vibrant North Center neighborhood, a new kind of salon has emerged—not just a place for hairstyling, but a sanctuary where inclusivity, artistry, and community flourish. Aura Salon, located at 3919 N Lincoln Ave, is the brainchild of Patrick and Bobby, longtime friends with a shared dream of creating something unique. With the help of artist Sunshine BenBelkacem, their vision has come to life as a truly transformative space.
The Vision Behind Aura Salon
For Patrick and Bobby, Aura Salon was always meant to be more than a business. From the start, their goal was to craft a welcoming space for all, particularly those who often feel unseen in traditional salons. Aura is a sanctuary: a haven for individuals sensitive to sight and sound, a safe space for trans clients seeking privacy, and a community-oriented hub where everyone can feel at home.
A Collaborative Approach to Branding
The salon’s unique ethos is reflected in every aspect of its brand, thanks to the collaborative efforts of Patrick, Bobby, and artist Sunshine. Over the summer, they worked together to bring Aura’s identity to life, meticulously selecting colors, fonts, and visual elements that capture the salon’s warmth and inclusivity.
Sunshine’s artistic touch added a layer of magic to the branding process. Her expertise helped transform the abstract ideas behind Aura into tangible designs. Together, they shaped the brand’s values into a visual language that communicates creativity, acceptance, and community. One standout feature is the integration of a Chicago six-point star into the constellations of stars—a nod to the city they love and the community they serve.
The Hand-Painted Logo
This week marked a significant milestone for Aura Salon as Sunshine hand-painted the salon’s logo on its pocket door. Every brushstroke of this emblem reflects the dedication and care that went into building Aura’s identity. It’s not just a logo; it’s a symbol of the salon’s heart and soul.
Sunshine’s artistry didn’t stop with the logo. Her ability to merge visual design with the salon’s values brings Aura’s vision to life in a way that words alone could never achieve. Her contributions ensure that every client who walks through the doors feels the warmth, care, and creativity that the brand embodies.
Next Up: A Mural of Values
The journey of Aura Salon is just beginning. On the horizon is a breathtaking mural, also guided by Sunshine’s artistic hand, that will visually depict the salon’s core values. This artwork promises to be a bold, beautiful representation of Aura’s commitment to inclusivity and creativity—a reminder to all who see it that this space was made for them.
A Community-Centered Space
Aura Salon isn’t just a place for haircuts and styles; it’s a community space where everyone is welcomed and valued. Whether you’re coming in for a transformation or simply seeking a moment of peace, Aura stands ready to provide an experience that’s as unique as you are.
Visit Aura Salon
Come and experience Aura Salon for yourself at 3919 N Lincoln Ave in Chicago’s North Center neighborhood. See the artistry of Sunshine BenBelkacem, the passion of Patrick and Bobby, and the magic that happens when a space is created with love, care, and an unwavering commitment to community.
At Aura Salon, it’s more than hair—it’s a celebration of individuality, creativity, and connection.
